The Dafiti Group is Latin America's leading online retailer of apparel, shoes, accessories, beauty, and home décor. It has the largest online portfolio in the region, ranging from popular high-street brands to designer labels, as well as exclusive private-label brands. The company has established its own storage, distribution and delivery capabilities as well as its own customer care services. Dafiti has become one of the most well-known e-commerce companies in Brazil, with almost 90% brand recognition.